Wayfinding has an extensive impact on the overall user experience and forms part of a wider human-centred communication strategy – providing the right information, to the right people, at the right time.
It plays a fundamental role in how a facility or venue communicates with its users, and how those users perceive the organisation. Visitors, staff, guests or patients want to feel safe and welcome. Done well, the design and strategy of a wayfinding system can have a substantive impact in creating positive user experiences and a comfortable, functional space where users are confident to find their way.
Using a custom map can help visitors find their way to your venues entrance and make their whole experience memorable and enjoyable.
Get and give real-time traffic and safety data on indoor routes direct to staff and visitors
Do you want to boost your footfall and drive more revenue? With location-based messaging, you’ll capture a wealth of data and create more engaging experiences.
Quickly see which areas to optimise for peak efficiency by seeing how much space is used (and wasted) across your organisation
Here at Vertel we know your organisation is dedicated to helping their visitors and staff get the most out of their time at your facility. That’s why we specialise in mapping buildings and transforming floor plans into visually pleasing digital maps that can be displayed online, on kiosks, and in-app; enhancing the navigation experience for your visitors.
Our mobile app uses hybrid technology including BLE beacons, WiFi, and geomagnetic positioning to accurately track a visitor’s location indoors via a ‘blue dot’. By utilizing the built-in magnetometer and other smartphone sensors, we can use the magnetic field inside buildings to pinpoint and track visitors within 3 – 5 feet.
Our hybrid approach means significantly less hardware is required, so we are extremely cost-effective and can offer competitive pricing.Speak to an Expert
Optimise Venue Safety, reduce visitor anxiety and improve the overall experience with the wayfinding journey in a glance.
Increase visitor rates and reduce pre-visit anxiety with venue visit and even appointment reminders and route planning
Reduce the reliance on staff and help patients get from A to B quickly and safely with digital maps and wayfinding
Get ahead of risks and minimise safety hazards with incident reporting and real-time alerts that lead to action
Allow users to share their location letting visitors and staff know where best to park and which entrance to use
Get a complete understanding of resident sentiment and use the information to further improve operations
Digital Wayfinding is a term that refers to how digital information can be used for navigation, such as finding and/or optimising routes.
Digital wayfinding uses 2D maps or 3D maps including GPS to locate specific points of interest and/or services.
A digital wayfinding system would include a touchscreen, a mobile app for a touchscreen device, beacons or WiFi.